Tuesday, 7 April 2015

How restaurant app can boost your online presence?

Custom mobile applications are the latest trends in restaurant industry. It is an easy way to reach all (existing, new and potential) customers in market. One can also provide features like online order, online payment, and reservations through application. In addition, one can use these apps for marketing via push notifications.

It is a great way to increase your restaurant’s sales and revenue. This is why more and more owners are getting a custom mobile app for their restaurants. But, did you know that these apps can also boost your business’s online presence. How?

A restaurant mobile application can easily increase your business’s online presence through social features. Give clients an option to share their experience at your diner through social media platforms like Facebook, Google+, and Twitter.  Many customers like to share their experience with others if they like a dish at your venue. Give them this opportunity by adding social media features in your app.

Many customers also like or follow the pages and profiles of their favorite restaurants. But, it is a hassle to search for business’s Facebook or Google+ page on search engines. Therefore, it is also difficult for customers to know if it is an authentic page or not.

A mobile application solves this issue for clients and restaurant owners. It makes easier for clients to like, share or follow their favorite diner. Through app, clients can easily go right on diner’s authentic social media profile, whether on Google+, Twitter, or Facebook. Whenever, they like an offer or discount, they can easily share it on their Twitter or other profiles. Customers like to stay updated about the new updates, dishes, offers, deals or discounts offered by diner.

More likes, shares, and followers earn you increased social signals on internet. Google also encourages websites with more signals from platforms like Facebook, Google+ etc. It helps in increasing your website’s search engine result pages (SERP) rankings. In result, your online presence is increased.

But, why not get a mobile site instead of application?

A custom app leaves greater impression on customers compare to website. There are chances that client might forget your website URL. However, an app is installed in their phones, which they can easily access. Regular updates, notifications, and icon on screen keep clients aware about your business.

This is why many owners get social features included in their applications. Not only this feature promotes your business on social media platforms but also increases your online presence. If you still do not have a mobile application for your restaurant, this is the time you get one.

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