Thursday, 25 December 2014

Why You Must Invest Money for your Restaurant’s Mobile Application?

Usage of smart phones has increased immensely! Smart phones offer much more than just voice calls. These smart gadgets provide comforts of internet browsing, videos, photographs, e-mail, chatting, find places etc.

Hence, majority of the restaurant owners and other businesses have used mobile applications to ensure rapid growth of their business. If you do not have an application for your business, you must get in touch with a restaurant mobile apps development company to get one and enjoy all benefits it has to offer.

Restaurant owners that do not have a mobile application for their business need to understand that having just a website is not enough anymore. Following are the key reasons that why they should invest money in a business app.

  • It also gives your visitors an ideal opportunity to reserve their table in a very practical manner in just few clicks. Today, no one likes to wait in big queues for their turn.
  • With a mobile application, customer can place their order straightaway without making any phones call that can be confusing on numerous occasions.
  • Your business app also gives our guests the comfort of viewing menu and daily special on their fingertips. Raise their temptations everyday with an updated menu and pictures of the dishes.
  • You can also use features such as push notifications to inform your targeted customers about the special food items you have on offer. It works much better than boring marketing e-mails.
  • Having a social media sharing option in your app can be used by your clients to share your menu, specials, and offers on social media platforms. It can be an ideal tool to get referral customers.
  • It also provides comprehensive payment options to your customers, as they can pay their bills through mobile app. It saves their time and mess that cash payments can include.
  • It can also create a loyalty effect, if your app includes the loyalty and reward programs. Yes, offer some loyalty points in order to make them obtain few discounts or other special incentives.
  • Your mobile application makes it easier for your customers to submit comments and feedback. You can use this valuable information to improve their user experience.

Thursday, 18 December 2014

Necessary features of a restaurant mobile app

A restaurant mobile application is used for various reasons including marketing, payment, brand awareness and many more. However, every diner has different requirements. Every business needs custom mobile apps that can meet its specific requirements. Still, there are some common features that are necessary to be added in every restaurant mobile app.

Some of these features are –

Details of menu
– No restaurant app is completed without the details of menu. Clients like to explore menu and see variety of dishes. Providing menu with pictures of dishes will leave a good impression on customers. This feature also provides the opportunity for clients to choose from variety of items you are offering.

Payment options – It is important to provide comprehensive payment options in food applications. It makes it easier for customer to pay their bills online and through their mobiles. It prevents the whole mess of paying cash and returning extra balance.

Reservations & orders – Reservation and order feature in app allow clients to make reservations and place orders via their mobile phones. It makes work easier for restaurants since they do not need to get reservation through phone calls. Placing orders through application keeps clients happy since they can get food easily and fast.

Offers/Deals/Discounts/Coupons – Providing offers, deals, discounts or coupons to customers is an old and tested marketing technique. However, what if, you deliver these deals directly to clients’ mobile via your app. It is a trendy method of marketing that can attract customers immediately.

Location – Giving recommendations about stores based on the location of client is a great feature. Applications can provide locations of your stores in different cities with Geo-Promotion or Google map integration etc. It will make easier for customers to find your geographic locations in cities (in case of restaurant chain).

Social Media Sharing – Social media sharing is another aspect that should be added in application. With this aspect, your clients can share your menu, picture of dishes etc., on social media platforms like Facebook, Google+ and Twitter. Refer to friends is another useful feature that allows user to refer restaurant to other potential customers.

Push Notifications – Push notifications about news, rewards, updates and offers etc., is also a mandatory aspects in application. It keeps users updated about the services of your diner.

Above mentioned features are important for every restaurant application. They are beneficial for both, you and your clients. This is the time to make most of latest mobile technology.

Monday, 8 December 2014

What are the benefits of mobile app dashboard to restaurants?

Owning a mobile application is fast becoming a necessity for every business. Restaurants are also affected from this new trend or requirement of market. Along with application, many development companies are also providing customized mobile app dashboard for restaurant owners. Many people may wonder, why do they need this mobile tool?

In app dashboards, owners can see every detail of their business, including sales and menu in their smart phone. It is an easy method to keep an eye on business. Usually owners do not get much time to look in every detail of their diner. However, with app dashboard, every little detail is right under their fingertips.

This tool is very beneficial for restaurants. It offers following benefits –

Knowledge of business – In application dashboard, owners can get the details of every sale. They can also get the report on most viewed products from menu. With this data, they can easily create a report about restaurant’s best selling food items, number of sales, orders and customers. It helps them in getting full knowledge of their industry, which they were not getting earlier.

Knowledge of customers – Dashboard helps one in getting detailed report of most or less liked food items by customers. They can know what client’s like or dislikes are.

Increased productivity
– When restaurant owner keeps a close eye on every detail, the chances of increment in productivity are higher. Employees will work harder and better. Answerability of employees will increase too.

Chance of improvement
– Mobile dashboard provides a chance of improvement to owners. With customer’s preferences and sales data, they can create customized reports about their business’s performance. According to the performance of business, they can make improvements in different areas. For example, they can remove food items from menu that are not very popular. It helps in providing better customer service as well as in increasing revenue.

Simple management – This mobile tool provides one platform to owners, from where they can handle several components of business at a time. They can see sales, delivery reports, customer feedbacks and other details of business in just one click. It makes operating an eatery much easier.

There are many more features that can be added to this mobile tool, on the preference of clients. Some of these features are marketing campaign details, transactions and order tracking etc. App dashboard can help restaurant owners in increasing sales opportunities, revenue, customer base and service. It is a platform with vast opportunities for improvement and progress.