Tuesday, 22 September 2015

Why Restaurants Are Making Use Of Custom Mobile Apps?

Gone are the days when customers use to wait for a long time to get a table in a restaurant. With increasing use of mobile technology, system of ordering food and confirming reservation has completed changed.
Smart phones have popularized the use of mobile applications than ever before. The benefits and comforts it offers have changed the ideology of both businesses and customers.
If you want your business to make more revenue, then get a smart phone application for your restaurant.
Here are some of the key reasons that states why restaurants are making use of custom mobile apps for their business-
  • Reaching potential customers is not an easy job, especially when there is so much of competition in the market today. Business requires thinking something unique that can help them target their potential customers. By means of app, restaurants can offer coupons, exciting offers, bonuses, loyalty points that attracts customers towards their eatery.

  • Use of app saves time of customers. They can place their orders, reservations, and payment in seconds. 
  • It also helps customers remind their past orders. They can view their past orders being placed from app and place the same order.

  • Customers can also view most popular dishes ordered by customers. This helps them in placing order, if they are confused about which dish to order. Mobile app has the sorted list of menu, which comprise of most liked and most popular dishes of customers.

  • Notification to customers can be sent by apps. This makes customers aware about any delays, or any other information related to restaurant or their orders. 
  • Product promotion is also possible by such apps. You can let customers know which is dish of the day by app.

  • Restaurants can let customers know about special offers or introduction of a dish in the menu. This keeps customers updated about the menu. 
  • Not only promotion is possible by app, but it also helps businesses make improvements in their service. With customer’s reviews and feedbacks about services, they can make required changes that will help restaurant enhance their customer service.
For developing a mobile app, restaurants need to look for a reliable development company. The company should be experienced, have proven track record, understand business objectives, and deliver best possible results. In addition to this, you must also check their previous work that will provide you an idea about their work.

Tuesday, 8 September 2015

5 Most Useful and Important Features of a Restaurant Mobile App

Over the years, mobile apps have become an essential for the restaurant industry. Mobile technology has helped the industry expand their reach and growth. If you do not have one for your eatery, it is a wakeup call for you, as further delays can cost you much more than you anticipate.

However, if you are about to get a new app developed for your eatery, you need to make sure that it has important features such as below

1. Mobile Coupons- No one cares about the paper coupons anymore, as majority of the customers want mobile coupons that are easy and effective. Therefore, it is a must-have feature for your restaurant application.   

2. Direct Messaging- Gone are the days when e-mail marketing was one of the most effective ways to message customers. Today, you need direct messaging features such as push notifications to keep your customers informed about your services. Thus, make sure to include direct messaging features.

3. Analytics- It is crucial for you to have the analytics feature in your app to collect data and evaluate user behavior. It is a necessary feature that allows you to make the required changes in your app and increase its usability for better outcomes.

4. Social Media- Your mobile app must have social media integration, as you just cannot afford to ignore the power of social media. These social media buttons help customers to share their pleasant experience of your services with others.

5. Smart Menu- It may sound an obvious feature, but there are different ways to present your digital menu. Therefore, you need to make sure that you present your digital menu in best possible way using tempting images of the cuisines. If possible include add small description of the cuisines to provide customers better understanding.

It will be difficult for you to enjoy all the benefits that a mobile app can offer for your eatery without having the necessary features. Therefore, it is essential for you to look for a professional NYC restaurant app development company to get the job done. Make sure that you choose an expert with proven expertise in the arena. Do not forget to check previous work of the company before you make the final call.