Thursday 18 December 2014

Necessary features of a restaurant mobile app

A restaurant mobile application is used for various reasons including marketing, payment, brand awareness and many more. However, every diner has different requirements. Every business needs custom mobile apps that can meet its specific requirements. Still, there are some common features that are necessary to be added in every restaurant mobile app.

Some of these features are –

Details of menu
– No restaurant app is completed without the details of menu. Clients like to explore menu and see variety of dishes. Providing menu with pictures of dishes will leave a good impression on customers. This feature also provides the opportunity for clients to choose from variety of items you are offering.

Payment options – It is important to provide comprehensive payment options in food applications. It makes it easier for customer to pay their bills online and through their mobiles. It prevents the whole mess of paying cash and returning extra balance.

Reservations & orders – Reservation and order feature in app allow clients to make reservations and place orders via their mobile phones. It makes work easier for restaurants since they do not need to get reservation through phone calls. Placing orders through application keeps clients happy since they can get food easily and fast.

Offers/Deals/Discounts/Coupons – Providing offers, deals, discounts or coupons to customers is an old and tested marketing technique. However, what if, you deliver these deals directly to clients’ mobile via your app. It is a trendy method of marketing that can attract customers immediately.

Location – Giving recommendations about stores based on the location of client is a great feature. Applications can provide locations of your stores in different cities with Geo-Promotion or Google map integration etc. It will make easier for customers to find your geographic locations in cities (in case of restaurant chain).

Social Media Sharing – Social media sharing is another aspect that should be added in application. With this aspect, your clients can share your menu, picture of dishes etc., on social media platforms like Facebook, Google+ and Twitter. Refer to friends is another useful feature that allows user to refer restaurant to other potential customers.

Push Notifications – Push notifications about news, rewards, updates and offers etc., is also a mandatory aspects in application. It keeps users updated about the services of your diner.

Above mentioned features are important for every restaurant application. They are beneficial for both, you and your clients. This is the time to make most of latest mobile technology.

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